How can you:

- quickly benchmark website’s SEO?
- rate your search engine optimization consultant?
- gauge success of in-house SEO employees?
- evaluate your SEO business?

I am about to share with you 2 expert secrets to track SEO progress quickly.

For a Internet optimizer, data is the single most powerful weapon. 3 reasons why:

1. Data defines you as an SEO.
If you don’t work s lot with data, neither customers nor the industry will take you seriously.

2. Information says you how well you are doing.
I am all about customer feedback but first thing you got to do is root through your proper data to find your SEO strengths and weaknesses.

3. To a client, data speaks louder than words.
How can a customer make sure you are actually getting work done? Information. Will a cheesy “How ya doin” phone call do? No. Your boss needs reports, daily, weekly, monthly… Share your information, and you are halfway there.

If you take data as seriously as I do, and if you mine lots of it, chances are you are already heavily utilizing SEO software. If not, now is a good time to start and set up a powerful data mining and SEO reporting framework for your business.

I am all for automation in my company because the amount of websites I optimize today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough SEO SEO Reporting tools out there, you can keep track of your SEO progress fast and easy, just like thousands of search engine optimization professionals do around the world.

Such software have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each customer and for the entire year the software sends out fresh and personalized optimization reports to my customers as a follow-up and directly to your inbox for a quick review.
Not only are search engine optimization application reports convenient but they are also good-looking and full of visuals so the design is one less headache I have to think about.

If you are interested what sorts of metrics are important in SEO reporting, I’ve pinpointed three:

1. Keyword metrics:
- keyword rankings in targeted search engines
- historic rankings
- expected and current site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building information
- Number and quality of customer backlinks
- Number and quality of link building partners
- Number and quality of competitor inbound links

3. On site and on page search engine optimization metrics
- Landing page and page element optimization data
- Keyword density analysis for a keyword niche
- Site structure audit stats

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